Organic Versus Healthy, Consumer Perceptions With Food Claims

The study was conducted using organic cookies versus conventional cookies that contained the same amount of calories. Participants perceived the organic cookies as more healthy, therefore, they felt that exercise was less important because of the perceptions of organic being healthy. The judgments of calorie content were influenced by the organic claim.

The examiners found biases in consumer perceptions of the attributes, such as low calorie and more lenient attitudes toward exercise, which gives an effect of justification of eating more calories. This is a firm example of an uneducated consumer pool on what ‘organic’ actually is and what it is not. Just because it is ‘organic’ does not mean it has less calories, or is healthier than conventional brands.

In order for any food to be certified organic, the growing and manufacturing processes have to contain 5% or less toxins. That means that organic products are grown with little or no herbicides, pesticides, or manufacturing chemicals…

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