How to Make Your Restaurant Stand Out

So you have a nice restaurant with good food and service, and yet the dining room is not always full. You spend quite a lot of money in marketing and wonder why it’s not working for you.

Well let me tell you, there are many other restaurants with good food, good service and a nice ambience, so your place might not be as special in the eyes of your customers as you want it to be.

Put yourself in the shoes of your customers. Why should they come to your restaurant rather than visit one of your competitors?

Well, the truth is that if you stand out from other local options, they probably won’t.

You need to think hard and long about your place and what it makes it special or different from any other restaurant. And believe me, it is different. No two restaurants are the same (except in the case of franchises, which – by definition – want to look and operate exactly the same).

So what makes your restaurant special or different?

You need to articulate the essence of your restaurant, the essence…

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